What is the Metaverse?
The metaverse is the concept of a new, fully online world where you will soon be able to work, earn money, socialize, and do all of this in a fully 3D world.
Today, the metaverse is still under study and it may take up to a decade to actually be presented to the population, but it is already undergoing continuous evolution so that it can be developed in the shortest possible time.
This will take us from an internet of texts, images and videos to an experience of feeling present within a virtual space.
Discover some of the applications of the Metaverse in companies:
Although the full introduction of the metaverse in companies is still a long way off, some digital practices carried out by apps and websites will soon be completely extinguished and replaced by practices carried out in this alternative reality.
In a few years, it will be possible to hold meetings, training sessions, and develop projects, as if everyone were together in the company, which can already happen through websites or online apps, but the metaverse will make this practice more immersive for everyone who is within this virtual reality.
In Brazil, a company tested the practice of selection processes carried out through the metaverse, which ended up being a success.
Examples of marketing actions in the Metaverse:
Most of the brands that started investing in this world were clothing brands, because nowadays in most games players spend real money on clothes for their favorite games and with that in mind, some brands like Balenciaga and Renner invested in games that are on the rise and are increasingly implementing things linked to the metaverse in their games.
Fortnite left the world speechless when it announced that between April 23 and 25, 2020, they would be holding three online concerts hosted by Travis Scott, where the whole world could watch live.
Another way to market in the metaverse is through sponsorship of sports games.
For example, the brands Stella Artois and Gucci.
Some Brazilian companies that are already in the Metaverse:
- Bahia Houses
- Accenture
- Magazine and Luiza
- Bank of Brazil
- Tim Brazil
- Lacta
- Itau
